The Hummingbird Project Archives -

We love collaborating with businesses to build fresh excitement around their brand.  But we also love it when businesses recognize that the relationships they build with those in their community are so much more important than the amount of likes they accumulate on their posts. Relationships are a long game, which is why we cheer […]

The Hummingbird Project

December 30, 2019

Hummingbird Partnership: Greater Des Moines Botanical Gardens

On a brisk fall night, a few months ago, 11 of our hummingbirds descended upon Fusion Boutique in West Des Moines to get an inside look at new collections offered in their gorgeous store. Our incredible collaborator and Fusion Boutique owner, Sara, and her team, welcomed us with kind words and a counter full of […]

The Hummingbird Project

December 30, 2019

Hummingbird Partnership: Fusion Boutique

Last night we packed the four walls of Crème Cupcake with 50+ happy hummingbirds, eager to experience this Des Moines dessert lounge institution and learn more about how they could better support our local community. Crème took amazing care of us, creating a custom “Flutter By” cocktail and hummingbird cupcakes for our charm. Our birds […]

The Hummingbird Project

July 11, 2019

Summer Hummingbird Meetup at Crème Cupcake

We recently had the chance to chat with Hummingbird client Tony Thompson, owner of Prudent Produce. Prudent Produce is a locally owned and operated fresh produce delivery service. Last year, they served over 300 central Iowa families while supporting more than 40 Iowa Food Farmers. Hello, Tony! Please tell us a little bit about yourself. […]

The Hummingbird Project

March 23, 2019

Small Business Spotlight: Prudent Produce

Have you been wondering what it’s like to work with community builders and local enthusiasts? From large-scale business unveiling events to sampling pizza at home to showing up for a musical performance, our hummingbirds are committed to engaging with a brand and sharing their experience on their social platforms. We’ve created three unique options that […]

The Hummingbird Project

March 14, 2019

Get Engaged with the #dsmhummingbird Charm

Our hummingbird charm showed up at CycleBar in West Des Moines for a sweaty, fun ride in January and were asked to post Instagram Stories, Instagram Posts, and Facebook Posts in exchange for a free ride that night + five additional rides to use throughout the year. Businesses like CycleBar hire Brand Launch to pitch, […]

The Hummingbird Project

January 31, 2019

Local Des Moines Hummingbirds Ride with CycleBar

When we launched our micro-influencer marketing program, “The Hummingbird Project,” we immediately thought of the incredible nonprofit community that exists in Des Moines. After spending three years building a multi-million dollar neighborhood revitalization campaign, I knew firsthand the power of building community around the work we were doing. It was both important and effective. When […]

The Hummingbird Project

August 20, 2018

Create Hype In Your Nonprofit

I know a guy who is “the guy” to go to when it comes to getting your clothes tailored or dry cleaned in Des Moines. He has a flip phone, no website, and no social media. He does however, have two things (for sure) that are generating him consistent and new business: Impeccable customer service […]

The Hummingbird Project

July 28, 2018

The Power of Micro-Influencers

One afternoon, I decided to head to the East Village to find a fun outfit for a wedding. I went to at least ten different stores and noticed the same thing: it was very quiet. So I asked a friend who owns a store, “how is business going?” And she said she is starting to […]

The Hummingbird Project

July 6, 2018

The Hummingbird Project: Creating Buzz in Des Moines