Blog - Page 2 of 3 -

I used to work for a company where the CEO rarely showed up… for anyone. Ever. It ate away at the company culture, it confused the local community where we were creating impact, and it made many projects + ideas less credible because very few people could connect with the leader. There was simply no […]

Personal Branding

December 22, 2018

Why You Need a Personal Brand

There is no denying that there is a science to social media. One day, your posts could be seen by hundreds, the next day, just dozens. But science or not, we believe that great content that is seen by the right 12 people has the potential to create an awesome impact in your local market. […]


November 19, 2018

Create Content for Humans, Not Algorithms

With the continual growth and refinement of marketing tools available, it is becoming more and more challenging to do it all really well. When we partnered with Safe at Home on the #ShareTheirStory campaign, we knew the depth and complexities of launching (within 4 weeks), were going to require some rockstar partners. Our expertise at […]

Client Work

October 21, 2018

The Power of Partnerships

When Whitney and I connected with Dr. Cheri at a FemCity Des Moines event, we immediately knew we would love to work with her. The work she is doing is literally saving kids from years and years of pain and misery. Learn more about our amazing client and how you can dive deeper in October! […]

Client Work

October 17, 2018

Brand Launch Business Feature: Bluebird Integrative Pediatrics

October marks an important month: Domestic Violence Awareness Month. Brand Launch has locked arms with Safe at Home, an address confidentiality program that provides individuals with substitute addresses. We knew that partnering with them had to be much bigger than talking about a single program available in Iowa. While this program is important and impacting […]


September 29, 2018

Share Their Story – A Domestic Violence Awareness Campaign

When we launched our micro-influencer marketing program, “The Hummingbird Project,” we immediately thought of the incredible nonprofit community that exists in Des Moines. After spending three years building a multi-million dollar neighborhood revitalization campaign, I knew firsthand the power of building community around the work we were doing. It was both important and effective. When […]

The Hummingbird Project

August 20, 2018

Create Hype In Your Nonprofit

I know a guy who is “the guy” to go to when it comes to getting your clothes tailored or dry cleaned in Des Moines. He has a flip phone, no website, and no social media. He does however, have two things (for sure) that are generating him consistent and new business: Impeccable customer service […]

The Hummingbird Project

July 28, 2018

The Power of Micro-Influencers

One afternoon, I decided to head to the East Village to find a fun outfit for a wedding. I went to at least ten different stores and noticed the same thing: it was very quiet. So I asked a friend who owns a store, “how is business going?” And she said she is starting to […]

The Hummingbird Project

July 6, 2018

The Hummingbird Project: Creating Buzz in Des Moines

This morning I woke up to every home buyers nightmare. Water in the basement. And I had NO idea where to turn off my water. I’m two and a half weeks into living in this house and I was galavanting in California for 8 days of that. The source of the water was a gushing […]

Personal Branding

June 21, 2018

Show Up For Your Tribe

The entrepreneurial struggle is real. I can only offer my experiences, my pain and my perseverance as proof that being an entrepreneur is simultaneously the most freeing and isolating choice I’ve ever made. There are days that I sob and think to myself, literally, anything, would be easier than this. And then there are days […]


June 14, 2018

The Truth About Entrepreneurship