Blog

Making Room for Creativity

“A creative life is an amplified life. It’s a bigger life, a happier life, an expanded life, and a hell of a lot more interesting life. Living in this manner—continually and stubbornly bringing forth the jewels that are hidden within you—is a fine art, in and of itself.” ― Elizabeth Gilbert, Big Magic: Creative Living Beyond Fear

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Brand Launch Business Feature: Skin Body Soul Spa

The Brand Launch team had the pleasure of sitting down with Angela Carter, President of Skin Body Soul Spa in West Des Moines and Ankeny, to talk about her career pivot, the incredible offerings of the spa, and why the beauty and wellness industry is so crucial. Hello, Angela! Please tell us a little bit

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Why You Need a Personal Brand

I used to work for a company where the CEO rarely showed up… for anyone. Ever. It ate away at the company culture, it confused the local community where we were creating impact, and it made many projects + ideas less credible because very few people could connect with the leader. There was simply no

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Create Content for Humans, Not Algorithms

There is no denying that there is a science to social media. One day, your posts could be seen by hundreds, the next day, just dozens. But science or not, we believe that great content that is seen by the right 12 people has the potential to create an awesome impact in your local market.

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The Power of Partnerships

With the continual growth and refinement of marketing tools available, it is becoming more and more challenging to do it all really well. When we partnered with Safe at Home on the #ShareTheirStory campaign, we knew the depth and complexities of launching (within 4 weeks), were going to require some rockstar partners. Our expertise at

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Share Their Story – A Domestic Violence Awareness Campaign

October marks an important month: Domestic Violence Awareness Month. Brand Launch has locked arms with Safe at Home, an address confidentiality program that provides individuals with substitute addresses. We knew that partnering with them had to be much bigger than talking about a single program available in Iowa. While this program is important and impacting

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Create Hype In Your Nonprofit

When we launched our micro-influencer marketing program, “The Hummingbird Project,” we immediately thought of the incredible nonprofit community that exists in Des Moines. After spending three years building a multi-million dollar neighborhood revitalization campaign, I knew firsthand the power of building community around the work we were doing. It was both important and effective. When

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The Power of Micro-Influencers

I know a guy who is “the guy” to go to when it comes to getting your clothes tailored or dry cleaned in Des Moines. He has a flip phone, no website, and no social media. He does however, have two things (for sure) that are generating him consistent and new business: Impeccable customer service

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