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Last night we packed the four walls of Crème Cupcake with 50+ happy hummingbirds, eager to experience this Des Moines dessert lounge institution and learn more about how they could better support our local community. Crème took amazing care of us, creating a custom “Flutter By” cocktail and hummingbird cupcakes for our charm. Our birds […]

The Hummingbird Project

July 11, 2019

Summer Hummingbird Meetup at Crème Cupcake

We recently had the chance to chat with Hummingbird client Tony Thompson, owner of Prudent Produce. Prudent Produce is a locally owned and operated fresh produce delivery service. Last year, they served over 300 central Iowa families while supporting more than 40 Iowa Food Farmers. Hello, Tony! Please tell us a little bit about yourself. […]

The Hummingbird Project

March 23, 2019

Small Business Spotlight: Prudent Produce

Have you been wondering what it’s like to work with community builders and local enthusiasts? From large-scale business unveiling events to sampling pizza at home to showing up for a musical performance, our hummingbirds are committed to engaging with a brand and sharing their experience on their social platforms. We’ve created three unique options that […]

The Hummingbird Project

March 14, 2019

Get Engaged with the #dsmhummingbird Charm

  At Brand Launch, we’re in the business of being community advocates and brand builders. This means interacting with tons of small businesses, self starters and entrepreneurs who are doing their very best to provide a top notch product, mostly succeeding and like humans do, sometimes falling short.  I’ve been in the entrepreneurial game for […]

Brand Experience, Entrepreneurship

February 27, 2019

Treating Small Business with Respect

  What is personal branding?With the rise of social media, our reputations are on steroids and usually built in advance of a face-to-face interaction. We often have a first impression of someone before ever having met them. Facebook, Instagram, LinkedIn, and dating apps do the job of introducing us to our marketplace of friends, employers, […]

Personal Branding

February 20, 2019

Let’s Dig – What Exactly is Personal Branding?

“A creative life is an amplified life. It’s a bigger life, a happier life, an expanded life, and a hell of a lot more interesting life. Living in this manner—continually and stubbornly bringing forth the jewels that are hidden within you—is a fine art, in and of itself.” ― Elizabeth Gilbert, Big Magic: Creative Living Beyond Fear […]

Personal Branding, Uncategorized

February 13, 2019

Making Room for Creativity

  The Brand Launch team had the pleasure of sitting down with Angela Carter, President of Skin Body Soul Spa in West Des Moines and Ankeny, to talk about her career pivot, the incredible offerings of the spa, and why the beauty and wellness industry is so crucial. Hello, Angela! Please tell us a little […]

Client Work

February 4, 2019

Brand Launch Business Feature: Skin Body Soul Spa

Our hummingbird charm showed up at CycleBar in West Des Moines for a sweaty, fun ride in January and were asked to post Instagram Stories, Instagram Posts, and Facebook Posts in exchange for a free ride that night + five additional rides to use throughout the year. Businesses like CycleBar hire Brand Launch to pitch, […]

The Hummingbird Project

January 31, 2019

Local Des Moines Hummingbirds Ride with CycleBar

I used to work for a company where the CEO rarely showed up… for anyone. Ever. It ate away at the company culture, it confused the local community where we were creating impact, and it made many projects + ideas less credible because very few people could connect with the leader. There was simply no […]

Personal Branding

December 22, 2018

Why You Need a Personal Brand

There is no denying that there is a science to social media. One day, your posts could be seen by hundreds, the next day, just dozens. But science or not, we believe that great content that is seen by the right 12 people has the potential to create an awesome impact in your local market. […]


November 19, 2018

Create Content for Humans, Not Algorithms