hummingbird partnership: rollins mansion
Hot chocolate bars and hidden staircases? Count us in! We kicked off 2020 by partnering the dsm hummingbirds with Rollins Mansion in Des Moines to bring 50 birds to their 2020 event calendar unveiling.
Originally built in the 1900’s, Rollins Mansion is a historic and sprawling event venue known for its unique architecture and beautiful views of downtown Des Moines.
Rollins Mansion committed to contributing in an even bigger way in their community in 2020 by expanding their offering of unique events. Gone are the days where you had to be a wedding guest to step foot through those wood paneled doors. From Downton Abbey mystery dinners to live music on their terrace, the general public will be able to uncover the beauty of Rollins Mansion. (For more event details, check out Rollins Mansion’s website!)
To kick off this amazing lineup of events, Rollins Mansion hosted a party for vendors and the hummingbirds in their space. The birds arrived in full flight, ready to build enthusiasm around a local brand. They mixed and mingled with one another and other guests all while capturing Instagram Stories and a selfie or two for social media.
HUMMINGBIRD REACH + HOW WE MEASURE
Overall, the birds were able to reach 100,000+ people with their posts. What does that mean? Our hummingbirds post on Facebook and Instagram and in total have 100,000+ friends and followers.
The true power of this partnership came into play with the connections the birds were able to build with a local brand, connections they later relayed to their family and friends on social media and out in the community. These are real, everyday people who get to post about their experience, engage in a dialogue in the DMs, chat with their friends and people they bump into at their favorite coffee shop and everything in-between!
Hummingbirds are excellent at building brand awareness. This is how people learn to KNOW and TRUST your brand. Third party credibility holds weight in the eyes of the average person. We are often more likely to listen when a friend tells us about a new business we just have to check out or an event we need to snatch tickets to, much more than we are when a brand constantly SELLS to us on social media. Sometimes you have to focus on the sell. But we’ve seen too many brands forget about the relationships they have with their consumers. When a business constantly sells to their audience, their listeners begin to tune out.
YOUR BUSINESS’ BOTTOM LINE
Partnering with the dsm hummingbirds allows you to build up credibility and trust around your brand through connections. These connections created by the hummingbirds can have a real impact on your bottom line. When one of our bird’s followers becomes engaged, she may remember a post her friend made about Rollins Mansion a few months ago and stop by to check out the venue for herself. You may not always see the proof of those connections right away. But overtime, those connections will contribute to the long-term growth and sustainability of your brand.
This is community marketing at its finest. Ready to build your legacy? Apply for our hummingbird services today!
If you’re interested in learning more about Rollins Mansion’s 2020 calendar of events, take a peek at their website or jump on their mailing list.
