Hummingbird Partnership: Greater Des Moines Botanical Gardens

We love collaborating with businesses to build fresh excitement around their brand. 

But we also love it when businesses recognize that the relationships they build with those in their community are so much more important than the amount of likes they accumulate on their posts. Relationships are a long game, which is why we cheer when brands take advantage of our monthly option for our hummingbird services. 

Through this service, Brand Launch delivers five new hummingbirds per month to ensure the businesses we partner with are continually showcased to the community. Businesses get a variety of birds experiencing their services every single month and have a sustainable way to keep their name visible over a longer period of time.

One local gem that has taken advantage of this program is the Greater Des Moines Botanical Garden. Each month, they receive five new hummingbirds who get access to a Botanical Garden membership + a complimentary activity or workshop. 

Our birds have loved trying their hands at creating Macrame Plant Hangers or enjoying a glass of wine at Toast to Terrariums. They’ve raved about their experiences on social media and by doing so, increased awareness of the Botanical Gardens and its offerings. Posts about the kind staff or the unique floral and fauna are mentally stashed away by all who read a post by one of our birds. These mental notes cultivate brand recognition and a positive consumer perception. 

By including a workshop and an annual membership in the perk, the Botanical Gardens is creating countless opportunities for our birds (and their followers) to interact with and build a long-term relationship with the brand.

The monthly nature of the partnership ensures the brand is being introduced and reinforced on a regular basis. The Botanical Gardens have been so welcoming to our birds, even allowing us to hold a hummingbird meetup at Social Irrigation in September complete with hummingbird cake and a signature cocktail. 

It’s the little touch points, a post here about the Garden’s new flowers or a recommendation to a friend to try out Trellis, that add up to create an incredible amount of impact. 

The value of utilizing our hummingbird services isn’t just found in a list of statistics. It resides in the RELATIONSHIPS built between the brand and its community members. Are you ready to play the long game? Commit to establishing relationships between your brand and your community by applying for our hummingbird services.