Have you been wondering what it’s like to work with community builders and local enthusiasts?
From large-scale business unveiling events to sampling pizza at home to showing up for a musical performance, our hummingbirds are committed to engaging with a brand and sharing their experience on their social platforms.
We’ve created three unique options that create an opportunity to expose your brand to thousands of new people at one time or over the course of a year.
Depending on your offering, one or all of these will be a great fit for you!
Let’s dive in.
Want to make a big splash with a new product on the market?
Pasquale’s Pizza is a great example of a one-time infusion where 15+ hummingbirds received two frozen pizzas, took photos, and shared their experience on Facebook and Instagram.
Our responsibility at Brand Launch is to recruit hummingbirds for the partnership, help determine the perk your business will offer to the hummingbirds (two free pizzas for this one), and ensure all birds execute their commitment to the best of their abilities.
It’s important to note that while the birds have guidance on brand standards and the type of content businesses are looking for, they also have freedom to create social media posts that reflects their personal brand on the platforms they know get the most engagement.
We love seeing responses like this when it comes to our one-time infusion offer.
A one-time infusion starts at $1000 and engages ten hummingbirds on behalf of your brand on their own personal channels.
Getting 10-20 birds talking about your business at the same time is a powerful way to create instant buzz in the local market, but how do you sustain the buzz?
We offer a monthly membership program allowing businesses to work with five new birds every month. This ensures a steady stream of new birds experiencing your business and continuing to talk about it online. Whether you’re looking for five new birds to try the same product every month or you want to show the diverse activities + workshops you offer within your business, our monthly option ensures your brand is being introduced and reinforced on a regular basis.
One fantastic example of this partnership is with Greater Des Moines Botanical Garden. Every month they get five new hummingbirds who get to experience what a Botanical Garden membership is like, as well as a free workshop.
Below are some examples of how the hummingbirds are talking about the Botanical Garden on social media.
With this type of partnership, Brand Launch delivers five new hummingbirds per month to ensure your brand is visually seen and talked about on Instagram and Facebook.
This engagement starts at $399 per month.
Did you know a group of hummingbirds is called a charm? 😍
For businesses who want up to 30 birds to experience their brand at the same time, this is for you. How is this different than the one-time infusion? Events are time and date specific, gathering all the hummingbirds together to be conversing and posting in unison. The impact is magnetic.
Are you launching a new product, doing a grand opening or simply want the energy of 30 individuals in the same place at the same time? Getting birds on board guarantees instant buzz as they create videos on their Instagram Stories and check-in at your location on Facebook and tag themselves with other birds having a blast.
One of our favorite experiences to date is partnering with CycleBar.
Brand Launch recruited 30 birds who were eager to give CycleBar a try. On a Friday night in January, the #dsmhummingbird charm gathered for a “Resolution Ride” and we captured photos (included in our fee) that birds used to spread the word about their experience.
In addition, CycleBar generously offered every hummingbird five extra rides to use after the experience, suggesting they also invite a new friend eager to try. The response was tremendous and created incredible reach and conversion.
This type of engagement starts at $2500.
Many businesses choose one to two of the above options, knowing that a big splash followed by a slow drip is an effective strategy for short-term and long-term awareness.
This is a brand awareness and content curation partnership. Our goal is to help your brand get in front of people who are looking to make decisions at the local level on where to eat, what to do on the weekend, and what products to buy.
While we offer specific promotional codes on our website, we do not encourage hummingbirds to push promo codes or specific calls to action, unless it feels authentic to them.
We know you’re already wondering… what’s the ROI on this?
We provide you engaged content creators, but it’s your job to engage back. Building a brand is a lifetime commitment and this is your chance to go all in on this first impression. We believe in the intangible ROI of legacy and leaning in. The birds are here to help you build your forever, with the added bonus of revenue return in the here and now.
This is not Facebook Ads. There is no pixel, no tracking mechanism, and not a conversion campaign.
We’re working with real people who have undeniable influence in their own circles and whose voices build trust and community. And when individuals who are trusted post about the things they like, people listen and respond. Our goal is to build trust with your brand faster.
Trust is not a number, it’s an emotion.
Our job at Brand Launch is to coach you along the way to ensure you’ve thought through how to leverage your experience with every single hummingbird to get you the most impact possible.
We are creating a vibrant charm of community builders, brand advocates, and local champions because we believe that word of mouth is the most powerful marketing tool available.
If you’re ready to experience a hummingbird infusion, sign up below!
Still looking for more info?
Visit our hummingbird page on our website for industry stats on the effectiveness of nano-influencer marketing, as well as other common questions in our FAQ.