What is personal branding?
With the rise of social media, our reputations are on steroids and usually built in advance of a face-to-face interaction. We often have a first impression of someone before ever having met them. Facebook, Instagram, LinkedIn, and dating apps do the job of introducing us to our marketplace of friends, employers, employees and dating potentials. All these places are platforms where your personal brand lives and thrives or dies.
At its core, personal branding is simply a new way of talking about your reputation. The concept of personal branding asks you to be intentional about your reputation on these platforms, with the understanding that the digital sphere is now the first touchpoint for your “audience,” and your personal presence is the confirmation (or the dissolution) of everything your audience already believes about you.
Where does your personal brand show up?
Your personal brand exists anywhere you are – social media platforms, dating apps, phone calls and your resume. It’s transmitted through referrals and rumors, handshakes and high fives. If you are present, in any capacity, information is being gathered and perceptions of WHO YOU ARE are being made.
We all have a personal brand. It is the result of being human. People naturally gather information on you all the time, collecting nuggets of data to make decisions about whether they want to be your friend, date you, employ you, link arms with you or refer you. Intentional personal branding asks you to acknowledge that you have some control in this scenario and to consider who you are and the impact you make.
What are the advantages to having a strong, positive personal brand? If you are clear about who you are, those vibrating at the same wavelength will gravitate towards your energy. Clarity on WHO YOU ARE makes it easier to find “your people” who will stand by you while you lead the charge.
Making an impact on your community doesn’t happen on accident and it rarely happens by “going it alone.” When executing on your personal purpose, the ability to make an impact comes from clarity of mission and your capacity to get people on board with your ideas. But people don’t jump on board a rocking boat. They want consistent, calm, leadership from someone whom they trust.
Are you that person? Do you know your skill sets and how they can best propel you towards success? Have you clarified your core values, your guiding light and motivations? Do you show up consistently and intentionally? Have you identified where you can contribute to make the most impact? Does your personal brand set you up to fulfill your goals with a community of like-minded individuals by your side?
This is the path to fulfilling purpose, my friends. A strong, positive personal brand creates a tight-knit community of supporters who contribute to your ability to make a bigger impact. Dive deep, get honest with yourself and become clear on who you are, where you want to go, and the steps you’ll have to take to get there. We all contribute differently. And there is no wrong or right way to make an impact. There are only positive and negative intentions.
If you’re unsure about where to start, let us guide you with our 2-hour deep dive. We offer them Fridays from 1-3 p.m. at our East Village space.