I used to work for a company where the CEO rarely showed up… for anyone.
It ate away at the company culture, it confused the local community where we were creating impact, and it made many projects + ideas less credible because very few people could connect with the leader. There was simply no trust and no track record.
And then I was seeing other organizations thriving, so I started mentally noting who their leaders were and what they were doing differently to secure funding, get community support, and make a larger impact.
My overarching conclusion?
The leaders show up and they offer value.
I saw it in my nonprofit era and I saw it in for-profit. The way you show up matters. A lot.
In fact, research shows that loyalty and affinity with consumers increases tenfold (tenfold!!) if the founder / CEO of the company is present on social media. If people know they can connect with an actual person, their willingness to convert increases significantly.
I see a lot of leaders get really proud and comfortable promoting their new brand, their mission statements, their products + programs, and forget that humans connect with humans. Not logos. Not your cool new office.
All of those things you pay to produce are static.
You are human and that means you are fluid and interesting simply because you are alive.
Pretty cool, right?
This all ties into the power of personal branding and the impact you can make in life and in business. When people connect with you as a thought leader, as a mom, as someone who also has made mistakes, as cat-obsessed, think about that instant connection, that touch point.
I tell our clients all the time that every single moment someone sees you or engages with you online or offline, they are depositing information about you. Not necessarily good or bad, but it’s happening.
“My husband also wears Allbirds shoes.”
“I LOVE oat milk lattes!”
“I would never wear red.”
“She talks really fast.”
“He was reading a bible this afternoon.”
These snippets of information help connect us further or draw us apart. So think about it for a minute…
How connected are you to the consumers, participants, donors, and community you serve? How frequently are you showing up online or offline?
And what the heck do people think about you?
Whether you’re a program coordinator at a small nonprofit or you’re a CEO of a multi-million dollar insurance company, you have the ability to create tremendous impact simply by engaging more with people in an authentic way.
Ok, so what does this mean for you?
You have a massive opportunity to use your voice. At events, on a Facebook Live video, through weekly blog posts, on Instagram Posts, in an op-ed.
Do not hide behind a cool product or a new website in hopes people will think it’s bright, shiny, convenient, pretty, whatever enough to create conversion, affinity, and loyalty for years and years to come.
Brand Launch is offering Your Personal Brand Launch course, a self-paced online course that ties in personal branding and business impact. Because together, those two pieces can be magical and effective. If you’re motivated to make change, learn more here.
If you’ve been on social for a while and you’re ready to get specific on your impact, our BE KNOWN mastery class is your next step. We’ll help you craft a legacy and a brand that expands beyond your business. Learn more here.
Remember, when you get intentional about creating content and using your voice, you become (and you stay) top of mind. Top of mind also means tip of tongue, which means you get purchases more often and more people are talking about you. We’ll take both, please and thank you.
Alright, get to work. ✌️