Blog

Create Content for Humans, Not Algorithms

There is no denying that there is a science to social media. One day, your posts could be seen by hundreds, the next day, just dozens. But science or not, we believe that great content that is seen by the right 12 people has the potential to create an awesome impact in your local market.

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The Power of Partnerships

With the continual growth and refinement of marketing tools available, it is becoming more and more challenging to do it all really well. When we partnered with Safe at Home on the #ShareTheirStory campaign, we knew the depth and complexities of launching (within 4 weeks), were going to require some rockstar partners. Our expertise at

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Share Their Story – A Domestic Violence Awareness Campaign

October marks an important month: Domestic Violence Awareness Month. Brand Launch has locked arms with Safe at Home, an address confidentiality program that provides individuals with substitute addresses. We knew that partnering with them had to be much bigger than talking about a single program available in Iowa. While this program is important and impacting

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Create Hype In Your Nonprofit

When we launched our micro-influencer marketing program, “The Hummingbird Project,” we immediately thought of the incredible nonprofit community that exists in Des Moines. After spending three years building a multi-million dollar neighborhood revitalization campaign, I knew firsthand the power of building community around the work we were doing. It was both important and effective. When

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The Power of Micro-Influencers

I know a guy who is “the guy” to go to when it comes to getting your clothes tailored or dry cleaned in Des Moines. He has a flip phone, no website, and no social media. He does however, have two things (for sure) that are generating him consistent and new business: Impeccable customer service

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Show Up For Your Tribe

This morning I woke up to every home buyers nightmare. Water in the basement. And I had NO idea where to turn off my water. I’m two and a half weeks into living in this house and I was galavanting in California for 8 days of that. The source of the water was a gushing

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The Truth About Entrepreneurship

The entrepreneurial struggle is real. I can only offer my experiences, my pain and my perseverance as proof that being an entrepreneur is simultaneously the most freeing and isolating choice I’ve ever made. There are days that I sob and think to myself, literally, anything, would be easier than this. And then there are days

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The Myth of Competition

“The moment you start thinking someone else’s gain is your loss, you limit yourself by thinking in terms of competition and shortages.” – Grant Cardone Ok friends, let’s talk about the nasty little word, “competition.” We’ve all heard it used as a threat towards our business. Your “competition” is posting this. Your “competition” is giving

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